2024 partners

Guy’s Flavortown Tailgate is truly Better With Pepsi. Pepsi is proud to present this year’s Guy’s Flavortown Tailgate and work closely with Guy to showcase how every food, especially the quintessential tailgate bites, pairs Better With Pepsi. Pepsi will capture the eyes (and taste buds!) of tailgate fans through an oversized Pepsi bar, custom curated Pepsi cocktails, and Guy’s favorite unapologetic Pepsi & food pairings like Pepsi and wings, Pepsi and pizza, Pepsi and burgers and more! Pepsi will be available for purchase at the event in the following flavors: Original, Zero Sugar, Diet, and Wild Cherry. No matter what you choose, it’s all Better With Pepsi.

Returning for another year of Tailgate fun, Cash App is continuing to encourage consumers to do more with their money and unlock a number of incentives for Cash App Card holders. Beginning today, Cash App Card holders will unlock access to guaranteed free tickets to the event for 24 hours. You heard that right, the first 3,000 fans that sign up using their Cash App Card will receive guaranteed access to this year’s Tailgate – act fast! Card holders will also receive 15% off their food and beverage purchases at all Tailgate locations when using their Cash App Card at checkout. Cash App guaranteed free ticket promotion opens 12/12/23 at 10AM MT and closes 12/13/23 at 10AM MT.

As an official partner of Guy’s Flavortown Tailgate, Anheuser-Busch and its signature beers including Bud Light will be featured prominently across the festival through over-the-top activations, served at all bars, and through an epic onstage “Bud Light Cheers” moment. The go-to beverage for 21+ tailgate fans everywhere, be sure to stop by the Bud Light Hangout to grab a beer and some special prizes.

For those looking for a boost of energy during the Big Game Weekend, CELSIUS Essential Energy will be on hand! CELSIUS is a better-for-you, premium alternative to traditional energy.  Made with 7 Essential vitamins and zero sugar, CELSIUS has the perfect balance of flavor and energy. As the official energy drink of Guy’s Flavortown Tailgate for the second year in a row, CELSIUS will be integrated across the entire event for all guests to enjoy. CELSIUS will also produce an all-new “What’s Your Vibe?” Lounge, featuring a variety of CELSIUS flavors for you to stay energized on Big Game Sunday.

It’s not a proper party without some pizza. Papa Johns has teamed up with Guy Fieri to bring BETTER INGREDIENTS. BETTER PIZZA. to Guy’s Flavortown Tailgate. Papa Johns will be serving up fresh Papa Johns favorites all day long – strip side. Make sure to grab a slice, test your luck on Papa Johns tailgate games, and show us your best victory dance.

Kingsford is bringing the smoke, and a whole lot of charcoal, to Guy’s Flavortown Tailgate. Introducing Guy Fieri’s Smokehouse Pit, famed charcoal brand, Kingsford, will create a smoky spectacle fueled by Guy curated recipe samples, photo moments, and bring the “back of house” to the “front of house.” The go-to brand for BBQers everywhere, prepare to taste your favorite tailgate bites with a sublime, smoky twist. 

Are you ready for Slider Sunday? We are – and we’re ready with King’s Hawaiian’s iconic rolls and slider buns! Slider Sunday is a weekly ritual that’s all about bringing families and friends together to share good times and irresistible sliders, and the Big Game is the ultimate Slider Sunday. Guy Fieri’s Slider Sunday Cookout presented by King’s Hawaiian will feature complimentary sliders – including an all-new Big Game Sunday Slider curated by Guy Fieri – as well as backyard games and photo moments.

Pluto TV is excited to be the official streaming service of Guy’s Flavortown Tailgate! Being the easiest way to stream the Big Game, Pluto TV is bringing their stylish pop-up mini mart to Guy’s Flavortown Tailgate to make sure fans have everything they need to make their Big Game week as easy as Pluto TV.

From our friends at Zamora Company, the explosive mixture of premium Canadian whisky, cinnamon and chili will make Thunder Bitch the ultimate ice cold shot for all 21+ attendees at Guy’s Flavortown Tailgate! Available at the Thunder Bitch bar will also be other iconic Zamora brands such as Licor 43 and Lolea Red Sangria.

Tyson Foods, the food innovators and protein leaders known for their premium chicken products, is excited to partner with Guy’s Flavortown Tailgate and bring their Tyson Truck to all 10,000+ food and football loving fans. Sampling their famed menu items for FREE, attendees can expect to taste the ways in which Tyson is committed to showcasing a variety of ways to enjoy chicken – it’s more to love! 

As the ultimate way for Primal Kitchen to bust out their flavor-packed Buffalo Sauce over Big Game Weekend, the brand will own a custom dining pop up serving up FREE mouthwatering buffalo wings for 15,000+ Guy’s Flavortown Tailgate consumers!

Best Foods, the world’s most iconic mayonnaise brand, will take all of your Tailgate favorites to the next level. Elevating everything with Best Foods® Real Mayonnaise, Best Foods is excited to park their food truck adjacent to the Strip and serve samples of their all-new Buffalo Chicken dip. Make sure to stop by and experience what real mayo is all about!

Guy Fieri, in partnership with Two Roads Brewing Company, is excited to bring Flavortown Spiked to Flavortown Tailgate. The new line of premium spiked fruit punches and teas are all crafted with real fruit, bold flavors and better ingredients, delivering out-of-this-world taste. Served across the Tailgate and featured at the dedicated Flavortown Spiked bar onsite, attendees will be able to quench their thirst and taste how the line of flavored malt beverages puts the FLAVOR in Flavortown.

Going to the Big Game? Buy tickets with No Hidden Fees on TickPick to get HELLUVA Savings. TickPick, the original ticket marketplace with no hidden fees that guarantees the best prices on tickets to live events and the official ticket partner of Guy’s Flavortown Tailgate is the brand powering FREE access to the Big Game Weekend’s largest culinary event ever.

In partnership with Litehouse, Guy Fieri has released his own line of Flavortown Sauce and they are excited to be bringing their premium sauces and condiments to Guy’s Flavortown Tailgate! Foodies and tailgaters will be able to enhance their tailgate bites all day at the Gauntlet of Flavortown Sauce!

Santo Tequila, certified additive-free and made from the finest 100% Blue Weber Agave from the highlands of Jalisco, Mexico, is proud to feature their signature spirit at Guy’s Flavortown Tailgate. Founded by Rock and Roll Hall of Famer Sammy Hagar and Guy Fieri himself, three expressions of this award-winning, super premium tequila will be offered on-site at the Tailgate: Blanco Tequila, Reposado Tequila and Añejo Tequila.

Flavortown Cookware, an all-new, out of bounds brand of cookware inspired by the Mayor of Flavortown himself, will create an interactive on-site experience highlighting what Flavortown Cookware is all about. Created in partnership with Mon Chateau, Flavortown Tailgate attendees will get a first look at Flavortown Cookware’s Laser Titanium line providing premium nonstick cookware, without the need for any potentially harmful chemical coating.

Caesars Rewards is proud to present Guy’s VIP Clubhouse. Offering premium views of the Main Stage, complimentary food and beverage curated by Guy and more, Guy’s VIP Clubhouse presented by Caesars Rewards is the best way for fans to experience Guy’s Flavortown Tailgate Las Vegas. Adjacent to CAESARS FORUM, fans can purchase VIP tickets NOW by visiting

Safety Shot is no ordinary drink; it’s the revolution in recovery that will revive your nightlife experience and transform your mornings. Our patented formula accelerates the detoxification process leaving you feeling better faster. Compared to traditional products that leave you waiting for hours, Safety Shot works within minutes.