Cash App is proud to present the first ever rendition of Guy’s Flavortown Tailgate. As a brand dedicated to encouraging consumers to do more with their money, Cash App will continue to give back to its users at the Tailgate. Cash App Card holders will receive 25% off their SELECT food and beverage purchases at all Tailgate locations when using their Cash App Card at checkout. Furthermore, Tailgate fans that have used their Cash App Card at the tailgate will be able to redeem a free order of Guy’s Trashcan Nachos presented by Cash App by simply showing their receipt. Adjacent to the Guy’s Trashcan Nacho stand, Cash App will incorporate an oversized activation offering attendees comfortable seating, game day face paint to help cheer on their favorite team, and complementary must-haves like sunscreen, koozies and more.

TUMS®, America’s #1 heartburn brand, is headed to Guy’s Flavortown Tailgate to encourage fans and celebrities alike to indulge themselves on all of their favorite foods – regardless of spice. Taking place on the Main Stage, TUMS will present the ultimate Celebrity Spicy Wing Challenge. This challenge will not only put football legends Chad ‘Ochocinco’ Johnson and LeSean McCoy head to head as they eat as many spicy wings as possible, but also showcase the sheer strength of TUMS. Thanks to TUMS, fans can give up the food fight and “Love Food Back.”

For those looking for a boost of Essential Energy during Big Game Weekend, CELSIUS’ premium, better-for-you energy drink will be on-hand. As the official energy drink of Guy’s Flavortown Tailgate, CELSIUS will be integrated across the entire event for all guests to enjoy. CELSIUS will also produce a football-themed lounge featuring their all new Lemon Lime flavor, seating, photo moments, and more.

Sprouts Farmers Market, Phoenix’s famed healthy grocer, is scoring a touchdown with their very own on-site Sprouts Butcher Shop. Featuring 100% Grass-fed Angus Steaks, pasture-raised in the U.S., this onsite butcher shop will satisfy the hunger of meat lovers everywhere. With a local southwest curated menu, fans will be able to stop by the Sprouts Butcher Shop to sample some of Sprouts’ delectable bites that include 100% grass-fed angus beef in Carne Asada tacos with Sprouts creamy smoked serrano taco sauce. For fans in the Phoenix area, stop by Sprouts today for the chance to win guaranteed tickets to the Tailgate AND a meet and greet with the mayor of Flavortown himself. Visit to learn more.

It’s Tax Season! H&R Block, the company that is redefining the tax preparation industry is enabling Guy’s Flavortown Tailgate fans to celebrate the tax season all Big Game weekend long. At the Tailgate, H&R Block invites guests to participate in the H&R Block Football Toss featuring custom giveaways and more, where fans can test their football skills – right next to the Big Game stadium! Starting today, H&R Block, football, and food fans everywhere can apply for the chance to win airfare for two and VIP access to Guy’s Flavortown Tailgate to meet Guy Fieri, pick up signed swag, and taste the greatest tailgate treats of all time. To learn more visit

Going to the BIG GAME?  Buy No-Fee tickets on TICKPICK to get HELLUVA SAVINGS and guarantee yourself a Free General Admission Ticket with the purchase of any Big Game Ticket on TickPick. Customers will receive a special ticket to skip the line, guaranteeing them expedited General Admission Entry to the event through the TickPick Guest Line. Buy game tickets on WWW.TICKPICK.COM.

The incredible VIZIO Bus is making its next stop in Flavortown! Fully equipped with VIZIO’s newest TVs, sound bars, and a sneak peek at VIZIO’s latest big announcement, guests can visit the bus to cool down, capture content in an amazing setting, and enjoy the innovation of VIZIO. If you can’t make it to Flavortown, check out the Fork & Flight Channel on VIZIO’s WatchFree+ streaming service for around-the-clock shows and features for foodies.


Rémy Martin: Since 1724, the House of Rémy Martin has produced premium spirits that consistently appeal to the world’s most discerning connoisseurs. During Big Game Weekend, Rémy Martin will debut its first national advertisement during the first quarter of the Big Game highlighting how teamwork and the pursuit of excellence drive us forward through a never-before-seen lens for the brand.

KickStand Cocktails, the only canned cocktail dedicated to spice, is bringing the heat to Flavortown. Featuring custom KickStand bars on-site, fans will have the opportunity to experience KickStand’s four CRUSHABLE™ flavors – Roasted Jalapeño Cucumber, Smashed Raspberry Serrano, Charred Pineapple Poblano and Torched Peach Chipotle ranging from mild, medium and hot.

As the official Soft Drink of Guy’s Flavortown Tailgate, Jarritos products and a custom Jarritos cocktail will be available at all GA and VIP bars for fans to enjoy throughout the day.

Inspired by the oldest swimming hole in Austin, TX, Deep Eddy Vodka is inviting fans to dive into Guy’s Flavortown Tailgate with custom Deep Eddy cocktails and their range premium vodkas served throughout the event. As the official vodka of Guy’s Flavortown Tailgate, Deep Eddy will be bringing out their custom antique farm truck bar to serves thirsty fans before the big game.

As the Official Water Partner of Guy Fieri’s Flavortown Tailgate, Alkaline88 products will have prominent brand inclusion across all VIP Bottles Service Tables, GA & VIP bars, and GA & VIP menus.

Vienna Beef Hot Dogs are made from original family recipes, dating back to 1983. There’s no mistaking that famous “snap” when you bite into a Vienna Beef frank. Vienna Beef will be bringing their famous franks to the VIP area at Guy’s Flavortown Tailgate, serving up classic dogs to VIP guests before the big game.

As a proud partner of the first-ever Guy’s Flavortown Tailgate, Arizona IV Medics is excited to offer on-site treatments by licensed medical professionals to guests at the tailgate. Our services, including IVs and B12 shots, help keep fans feeling their best during Big Game Weekend. To learn more about our mobile IV therapy services, please visit our website at

Santo Tequila, certified additive-free and made from the finest 100% Blue Weber Agave from the highlands of Jalisco, Mexico, is proud to feature their signature spirit at Guy’s Flavortown Tailgate. Founded by Sammy Hagar and Guy Fieri himself, this premium tequila will be served in three different award-winning expressions on-site at the Tailgate: Blanco, Reposado and Mezquila – a one-of-a kind mezcal/tequila blend.