As one of Guy’s Flavortown Tailgate headline partners, Carnival is creating a showstopping activation featuring a food promenade with three exclusive bite offerings that will give guests a taste of Celebration Key, Carnival’s new destination in Grand Bahama. There will also be an opportunity to sample cocktails and beverages from PEPSI®. Guests can learn about Celebration Key, Carnival’s new island destination, while enjoying premium tailgate vibes. In keeping with their commitment to honoring heroes, Guy Fieri and Carnival will host a Mainstage Salute to members of the military and give away a free cruise to ten lucky heroes. Looking to win the ultimate Big Game Weekend giveaway? Win VIP tickets to Guy’s Flavortown Tailgate and Shaq’s Fun House by applying on GuysFlavortownTailgate.com/CarnivalUltimateGiveaway today.

The Crock-Pot brand is thrilled to introduce its very own Big Game Sunday Celebrity Cook Off. Featuring an oversized tailgate experience celebrating all things Crock-Pot brand, this activation will infuse the flavors of tailgate favorites alongside football Legends. With two custom tailgate dishes in tow for FREE, guests will have the opportunity to taste both and enjoy what the Crock-Pot brand has to offer featuring its new MultiMeal multicooker. But wait, there’s more. Attendees can turn their attention to the festival Main Stage for a Crock-Pot recipe showdown where each football Legend will serve their tailgate dish to a panel of judges to taste. Here’s to team Crock-Pot®!

Welcome back to Slider Town, where King’s Hawaiian will delight fans with Original and Pretzel Slider Buns served “Your Way.” Within Slider Town, fans can expect to taste the delectable Original and Pretzel slider buns and vote for which version is their favorite - or should we say flavorite. Look out for NFL legend Eli Manning, who will stop by Slider Town for the second straight year!

A returning partner, PEPSI® will showcase how their beverages - especially Pepsi Zero Sugar - pair perfectly with tailgate classics. Expect to see Pepsi featured across the event’s bars and in a special Carnival x Pepsi® Mainstage Moment!

As an official sponsor of Guy’s Flavortown Tailgate, Anheuser-Busch and  Bud Light will feature prominently across the festival through exciting fan activations, and an epic onstage “Bud Light Cheers” moment. The go-to beverage for 21+ tailgate fans everywhere, be sure to stop by the Bud Light Hangout to grab a beer and some special prizes.

Stay connected during the Big Game Weekend – Verizon has you covered as the exclusive wireless and cellular partner of Guy’s Flavortown Tailgate. With brand activations featuring content capture zones and convenient charging stations, Verizon is bringing the ultimate connectivity experience to the event. Verizon customers can also score exclusive tickets through the Access portal on the Verizon app, making it easier than ever to join the celebration. As a key partner of the NFL, Verizon will have a major presence throughout the weekend, ensuring fans don’t miss a moment. 

Going to the Big Game? Buy tickets with No Hidden Fees on TickPick to get HELLUVA Savings. TickPick, the original ticket marketplace with no hidden fees that guarantees the best prices on tickets to live events and the official ticket partner of Guy’s Flavortown Tailgate is the brand powering FREE access to the Big Game Weekend’s largest culinary event ever AND presenting this year’s VIP Lounge. https://www.tickpick.com/nfl/super-bowl-tickets/.

Get ready to “Dip into Flavortown”! Join us as we transport our taste with Sabra's newest mouth-watering additions: Chimichurri Hummus and Falafel Style Hummus. In an epic showdown, the beloved hummus brand is teaming up with football legends to bring the flavors of Team Chimichurri and Team Falafel in an all-new way. At the custom-built activation, fans can meet football stars, taste the newest flavors, and grab one of Sabra's popular ready-to-go hummus snack packs. Which team are you on?

The global leaders in health and wellness will keep energy levels high with free protein-packed smoothies and exclusive giveaways. Stop by the smooth experience to taste the flavors of vanilla and chocolate whey protein and then make your way over to dive into the ultimate football catch photo moment.

America’s #1 Mayonnaise, will take all of your Game Day favorites to the next level. Elevating everything with Hellmann’s Real Mayonnaise, Hellmann’s is excited to park their food truck amongst the Mardi Gras flare and serve samples of their exclusive Big Game dish. Make sure to stop by and experience what Hellmann’s mayonnaise is all about!

The food innovators and protein leaders known for their premium chicken products, is excited to partner with Guy’s Flavortown Tailgate and bring their Tyson Truck BACK to all food and football loving fans. Sampling their famed menu items for FREE, attendees can expect to taste the ways in which Tyson is committed to showcasing a variety of ways to enjoy chicken - it’s more to love!

The full line-up of Flavortown Sauces will be front & center at the Tailgate, including a few NEW sauces being sampled for the first time ever. This roster of Flavortown Sauces make the perfect pairing for any tailgate bites, including the fan favorite Donkey Sauce, as well as other dynamite BBQ sauces and condiments. Leading up to Guy’s Flavortown Tailgate, consumers can also visit https://www.tailgatewithauthority.com/ for a chance to see Guy at the Flavortown Tailgate in New Orleans, plus thousands of other great prizes. Ready to experience the real deal for yourself?

Visit https://www.flavortownsauces.com/ for more details on where to find them.  

Natalie's is bringing its award-winning line of juices to Flavortown with a refreshing twist at this year’s festival. From tangy citrus blends to sweet tropical infusions, festival-goers can experience the pure, authentic taste of Natalie’s world-class tasting experiences in every sip. Stop by their juiced up activation to enjoy a taste of sunshine at the ultimate tailgate party.

Santo Spirits is proud to feature their award-winning, additive-free 100% Blue Weber Agave tequila from the highlands of Jalisco, Mexico at Guy’s Flavortown Tailgate. Founded by Rock and Roll Hall of Famer Sammy Hagar and Guy Fieri himself, three expressions of this legendary super premium tequila will be offered on-site at the Tailgate: Blanco Tequila, Reposado Tequila and Añejo Tequila. www.santospirit.com

An all-new, out of bounds brand of cookware, appliances and kitchen textiles inspired by the Mayor of Flavortown himself in partnership with Mon Chateau, is treating their Big Flavor, Bigger Heros recipe contest winner to the ultimate prize: an exclusive VIP Flavortown Tailgate experience, featuring a once-in-a-lifetime opportunity to meet the star of Super Bowl weekend’s biggest tailgate event, Guy Fieri!