Food & beverage

Get Ready to Grub!

Experience the ultimate Big Game culinary celebration at Guy’s Flavortown Tailgate. Featuring dozens of curated food and beverage experiences, it’s the only place to be before kickoff!

Stay tuned - The full 2026 Culinary Lineup will be revealed shortly!

A man with spiky blond hair, sunglasses, and tattoos on his arms, standing with arms crossed in front of a red vintage car, with a mural and the Washington Monument in the background. The image features a red banner with yellow stars and the text 'Featuring As Seen on DDD'.
A man with white spiked hair, sunglasses, and jewelry giving a thumbs-up while holding food at a food stand, with two other young men in the background, and a sign that reads 'GUY'S CONCEPTS'.
A city skyline at sunset with the moon in the sky, including the colorful houses of San Francisco and the Golden Gate Bridge logo with the text "Built in the Bay" and the SpotOn logo.
A man wearing sunglasses and a blue zip-up sweater standing in front of a sign that says "King something". There is a sign in front of him that reads "Free bites from our partners".
Logo for 'Built in the Bay,' featuring a red illustration of the Golden Gate Bridge above the text, with 'Presented by SpotOn' in a blue box at the bottom.

Built in the bay presented by spoton

SpotOn’s “Built in the Bay” zone will feature four iconic Bay Area restaurants and two cocktail bars serving up dishes and drinks that showcase the best of the region. Fans can expect incredible quality, bold and unexpected flavor profiles, and a lineup that reflects the diversity and creativity of the Bay Area restaurant scene.

FULL MENU TO BE ANNOUNCED!

guy’s concepts

Enjoy new creations and concepts from the master himself, Guy Fieri. These will be available for purchase for General Admission & Taste of Flavortown ticket holders will receive two complimentary Guy’s Custom Concept items.

A close-up of a cheeseburger burrito with melted cheese, crispy bacon, fresh vegetables, and creamy sauce, wrapped in a grilled burrito tortilla.

guy’s VIP concepts

VIP guests will enjoy all-you-can-eat from five of Guy’s Custom Concepts! More Concepts To Be Announced!

  • A large display of nachos topped with cheese, sour cream, chopped vegetables, and other toppings at a food event.
  • Two smiling people in flame-themed shirts holding trays of fried chicken and tenders at an outdoor event with a crowd and a football field in the background. A sign in front reads 'Chicken Guy! Tenders'.
  • Close-up of cheeseburgers with buns, cheese, fried chicken, and toppings, with a sign reading 'Prime Time American Kobe' in the foreground.
  • People attending a tailgate or outdoor event during the Big Game Weekend 2023, with a large orange banner reading 'Big Game Weekend 2023' and a crowd seated at picnic tables eating and socializing.

tons of FREE FOOD From our sponsorS!

  • Two people smiling and holding small food items at an outdoor event with a crowd and a sign that says "Kings Hawaiian" in the background.

    King's Hawaiian

  • Assorted sandwiches with lettuce, tomato, cheese, and meat, arranged on a tray with small flag labels reading 'Hellmann's'.

    Hellmann's

  • Multiple containers of Sabra smart snack hummus snack packs and chips, some opened, piled together.

    Sabra

  • Tray of baked spicy chicken wings on paper trays at an outdoor event.

    Bota Box

  • Woman smiling and holding two bottles of barbecue sauce labeled 'Flaortium' with a photo of Guy Fieri on each bottle. She wears a black T-shirt, gold jewelry, and has pink nail polish. The background is a booth with more bottles and a yellow shelf.

    Flavortown Sauce

  • Orange sign with bold beige text that says '& MORE TO BE ANNOUNCED' on a light yellow background.

    & So much more!