partners

As the official restaurant technology partner, SpotOn will power the entire festival with hits from the Built in the Bay area to seamless, lightning-fast onsite ordering and payments. Restaurants and bars at the festival will be using SpotOn’s countertop and handheld point-of-sale technology, keeping lines short and ensuring all 10,000+ fans are fed fast - reinforcing its mission to help independent restaurants thrive. 

Velveeta knows drip isn’t just about creamy, melty cheese - it’s about showing up, showing out and living boldly.  Bringing the “extra” to every moment from tailgate to touchdown.  Velveeta is bringing this energy to Guy’s Flavortown Tailgate with an activation that’s dripping in game-day swagger.  Fans can enjoy cheesy, indulgent Velveeta tailgate staples and unapologetically strut their gameday fits in the Drip Tunnel for a chance to score the latest Drip Drop merch.

Bota Box wines invites fans a spicy, sweet and saucy chicken wing and wine pairing experience spotlighting winning recipes and pairings from the “Wing It with Bota” contest.  Guests can sample wing recipes and Bota Box wine pairings from regional contest finalists while contestants face off live on the main stage.  Entries will be judged by NFL legends who will pick the Grand Prize entry - earning the winner seats at the Big Game.

As an official sponsor, Anheuser-Busch will feature Bud Light and NÜTRL Vodka Seltzer prominently across the festival through fan activations and an epic onstage Bud Light Cheers moment. Fans 21+ can stop by the Bud Light Tailgate Activation to grab a beer and win special prizes throughout the day.

Sabra is serving up the ultimate flavor experience for the big game! Get ready to Dip into Flavortown with bold, delicious tastes and legendary football vibes. Score big by sampling Sabra’s fan-favorite dips: Enjoy smooth, creamy Classic, savor the flavor of Spinach Artichoke and bring the heat with Supremely Spicy! Strike a pose with football stars, grab ready-to-go hummus snack packs, and don’t miss the action on the main stage—your chance to snag Sabra swag is just a play away!

Pendleton Whisky serves as the official whisky partner of the festival, offering custom-crafted cocktails throughout the grounds and inside the Guy x Pendleton Big Game Day Saloon, a western-inspired bar experience complete with mechanical bull riding.

Carnival Cruise Line returns with a delicious activation featuring a bite you can only get onboard Carnival cruise ships at Guy’s Burger Joint.  In a heartfelt moment, Guy Fieri and Carnival will give away 2,000 tickets to veterans, host a Mainstage Salute to members of the military, and award a cruise to 10 lucky heroes live on stage. Fans can also enter to win VIP tickets via GuysFlavortownTailgate.com/CarnivalUltimateGiveaway.

King’s Hawaiian returns to Guy’s Flavortown Tailgate as a long-standing partner, bringing the spirit of football and the heart of tailgating together through its signature flavor and Aloha spirit. Designed as THE pre-game destination, the oversized King’s Hawaiian activation immerses fans in everything they love about football game days—fun energy, irresistible sliders, and shared moments with fellow fans. Guests will experience the ultimate Slider Sunday firsthand, including an all-new slider created exclusively for the celebration, reinforcing King’s Hawaiian as an essential part of football’s most cherished tradition: the tailgate.

Hellmann’s/Best Foods, America’s #1 mayonnaise, is turning up the flavor on game day with samples of the ultimate Big Game sandwich -  packed with rich, creamy goodness that will have fans coming back for an encore all weekend long.

Verizon keeps fans connected as the exclusive wireless and cellular partner of Guy’s Flavortown Tailgate. Verizon customers can access exclusive tickets through Verizon Access on the My Verizon app and enjoy expedited entry via a dedicated fast lane.

Flavortown Sauces will feature a hand-selected lineup of Guy Fieri’s own signature Flavortown Sauces, including the 2025 Sauce of the Year, Top Secret Sauce, and other crowd favorites like Kickin’ Chipotle, and Smokin’ Hickory BBQ.  These sauces will be perfectly paired with tailgate bites across the festival.

BeatBox Beverages is rolling into Guy Fieri’s Flavortown Tailgate in signature style with its iconic BeatBus, delivering high-energy Party Punch vibes all day long. All attendees can enjoy BeatBox at the BeatBus and bar.  

Santo Tequila: Santo Spirits is proud to feature their award-winning, additive-free 100% Blue Weber Agave tequila from the highlands of Jalisco, Mexico at Guy’s Flavortown Tailgate. Founded by Rock and Roll Hall of Famer Sammy Hagar and Guy Fieri himself, three expressions of this legendary super premium tequila will be offered on-site at the Tailgate: Blanco Tequila, Reposado Tequila and Añejo Tequila.