frequently asked
questions

Event info

  • America’s Largest & Most Fun Tailgate of All Time is taking over the Bay Area for Big Game Sunday 2026! Celebrity chef and food icon Guy Fieri is back with his fourth annual FREE Flavortown Tailgate Presented SpotOn on Sunday, February 8th - one that is bigger, bolder, and packed with more flavor than ever! Part food festival, part music festival, this one-of-a-kind experience will transform the Bay into Flavortown with 10+ restaurant pop-ups, a “DDD Zone,” exclusive Guy Fieri concepts, and over-the-top tailgate fun.

    The all-ages event is expected to draw 10,000+ fans for the ultimate pre-game party, fueled by incredible eats and high-energy live performances. Taking the stage in 2026: Tucker Wetmore and Loud Luxury, and more special guests, bringing nonstop entertainment to the heart of San Francisco on football’s biggest day. 

    You do NOT need a Super Bowl Ticket to attend and all ages are welcome.

  • Cow Palace Arena & Event Center Parking lot and the event will be entirely outdoors.

    2600 Geneva Ave, Daly City, CA 94014

  • Guy’s Flavortown Tailgate runs from 11:30 AM PT to 3:30 PM PT.

  • Enjoy high-energy tailgate vibes with a DJ set by Loud Luxury and a live performance by country music artist Tucker Wetmore!

  • Yes, General Admission Tickets are Free! Enter Flavortown and experience amazing food and drink for sale and the ultimate Big Game Sunday experience. Plus, enjoy FREE food samples from many partners creating their best bites. This family-friendly event is open to all ages. Tickets will go fast, so secure your spot now! Register for Free Tickets here.

    Please note that free tickets are not guaranteed. If you're selected to receive a ticket, you'll receive a confirmation email with redemption instructions on or before February 4th.

    Looking to guarantee your ticket or want to upgrade your tailgate experience? Explore and purchase Taste of  Flavortown, VIP, or Guy’s Platinum VIP‍ ‍Tickets. For more info on these ticket types, please visit our Tickets Page.

  • Guy’s Flavortown Tailgate welcomes guests of all ages with General Admission tickets! Children 12 and under do not need a ticket and are guaranteed General Admission entry. VIP tickets can be purchased for anyone 13+, but guests must be 21+ to consume alcohol.

    Beer and liquor will be available for guests 21 and over with valid government-issued identification.

  • No, a Super Bowl ticket is not required to attend the Flavortown Tailgate!

  • Enter Flavortown…the greatest Tailgate on planet earth! Guy’s culinary offering will include 10+ restaurants highlighted by Diners, Drive-Ins, and Dives pop-ups, exclusive Guy Fieri-curated concepts, and so much more!

    Plus, enjoy FREE food samples from many partners creating their best bites.

  • No - The event will end at 3:30 PM PT before the big game kicks off.

  • Guy’s Flavortown Tailgate will be both indoors and outdoors.

  • Yes. The venue will offer ADA-compliant viewing areas, restrooms, and entry points.


    For specific ADA questions, please contact: info@medium-rare.com.

Ticketing info

  • Please note that free tickets are not guaranteed. If you're selected to receive a ticket, you'll receive a confirmation email with redemption instructions on or before February 4th.

    Prefer to guarantee your ticket? Secure your spot now by purchasing tickets here.

    • General Admission tickets do not guarantee entry to the event. Entry will be on a first come first serve basis.

    • Guy’s Flavortown Tailgate is open to all ages.

    • Children under the age of 13 do not need a ticket to enter.

    • Guests do not need a Super Bowl Game Ticket to attend Guy’s Flavortown Tailgate Presented by SpotOn.

    • We are a cashless venue. Guests can purchase food or beverage throughout the event with a credit/debit card only. Cash will not be accepted or available on-site.

    • Beer and liquor will be available for purchase for guests that are 21+ and have a valid government-issued ID.

    Please note: Entry to Guy’s Flavortown Tailgate is not guaranteed. As a free event, only the first 10,000 attendees will be granted admission. We recommend arriving prior to doors opening (11:30am PT) for the best possible chance to enter. 

    • Guaranteed access to Guy’s Flavortown Tailgate Presented by SpotOn from 11:00 AM - 3:00 PM. Please note that the event will be held entirely outside in the Cow Palace parking lot.

    • Dedicated entrance lane for priority access to event

    • Two delicious tasting experiences from Guy’s Custom Concepts (Chicken Guy & Flavortown Cheeseburger Burrito)

    Guy’s Flavortown Tailgate is open to all ages. Children under the age of 13 do not need a ticket to enter. Guests do not need a Super Bowl Game Ticket to attend Guy’s Flavortown Tailgate. We are a cashless venue. Guests can purchase food or beverage throughout the event with a credit/debit card only. Cash will not be accepted on-site. Beer and liquor will be available for purchase for guests that are 21+ and have a valid government-issued ID.

    • Guaranteed access to Guy’s Flavortown Tailgate Presented by SpotOn from 11:30 AM - 3:30 PM. Please note that the event will be held entirely outside in the Cow Palace parking lot.

    • Complimentary all-you-can-eat dining experience featuring five Guy-curated concepts: Primetime Kobe Sliders, Chicken Guy, Nacho-rama, Awesome Pretzel Bar, Pepperoni Pops + more!

    • 4-hour open bar with complimentary drink package (including spirits, beer, soft drinks, and more)

    • Access to VIP Lounge with shaded areas and seating

    • Dedicated Fast Track VIP Entrance for priority access into the Tailgate

    • VIP-only premium restrooms 

    • Full event access to 10+ additional dining vendors and brand activations

  • The most exclusive ticket to Flavortown includes:

    • Guaranteed VIP access to Guy’s Flavortown Tailgate Presented by SpotOn from 11:00PM-3:00PM

    • Best views of the Main Stage from Guy’s Platinum VIP area 

    • Complimentary passed appetizers and culinary bites curated by Guy! 

    • 4-hour premium open bar with complimentary drinks (including spirits, beer, soft drinks, and more)

    • Dedicated Fast Track VIP Entrance for priority access into the Tailgate

    • VIP-only premium restrooms 

    • Access to VIP Lounge with shaded areas and seating, including  four Guy-curated concepts

  • No. You will receive your wristband on site at the VIP entrance.

  • Yes.

  • Yes.

  • Unfortunately, tickets are 100% non-refundable.

  • There is no re-entry into this event.

ARRIVAL INFO

  • The following original forms of identification are ACCEPTABLE:

    • Government-Issued Passport

    • Driver’s License (U.S. or Canada)

    • Military Identification Card with Photo; or Government-Issued Identification Card with Photo

    The following forms of identification are UNACCEPTABLE:

    • Expired Identification Card;

    • School Identification Card;

    • License/Identification Card issued in countries other than the U.S. or Canada;

    • Birth Certificate;

    • Social Security Card;

    • Federal Immigration Card;

    • Voter Registration Card; and

    • Photo Copies or Digital Copies of any acceptable forms of identification.

  • Yes. All guests and bags are subject to search upon entry.

  • Prohibited items 

    ALL PERSONS, BAGS AND PERSONAL ITEMS ARE SUBJECT TO SEARCH

    THE FOLLOWING ITEMS ARE PROHIBITED:

    • NO Large purses or bags (Max 12″×12″)

    • NO Illegal substances

    • NO Outside food or drink (unless for medical or religious reasons)

    • NO Alcohol may be brought into the event grounds

    • NO Open containers (empty reusable water bottles & empty Camelbaks OKAY)

    • NO Glass of any kind

    • NO Weapons

    • NO Knives

    • NO Pepper Spray or Mace

    • NO Tanks of compressed air, helium, nitrous, etc.

    • NO Fireworks or any kind of explosives

    • NO Animals of any kind (except for service animals)

    • NO Professional cameras/GoPro attachments

    • NO Selfie Sticks

    • NO Tripods

    • NO Laser Pointers

    • NO Drones

    • NO Stickers

    • NO Fliers

    • NO Beach Balls

    • NO Markers, pens, spray paint

    • NO Paint markers

    • NO Strollers/Skateboards/bicycles

    • NO Folding chairs and/or camping chairs

    • No Totems or Flags

  • There is no exit & re-entry to Sports Illustrated the Party.

parking & Rideshare

  • BART (Bay Area Rapid Transit) offers service to the Balboa Park Station, a short distance from the venue. Several bus lines also stop near the Cow Palace, including the SF MUNI (Lines 8, 8BX and 91 Owl), the SAMTRANS (Lines 24 and 29), and Cal Train (Bayshore Station).

    We encourage use of public transportation to and from the Cow Palace but plan accordingly, and for real-time schedules, visit the SF MUNI, BART, SAMTRANS and Cal Train websites.

  • Yes, rideshares are encouraged and will be an easy way to arrive or depart from the festival with a dedicated ride-share lot located near the venue. 

  • Ample parking is available for all events at the Cow Palace. You can pre-purchase parking passes online for a guaranteed spot, or pay for parking on-site.

    Please follow the signs for event parking when you arrive.