tickets

11:30am-3:30pm PT

✦

Big Game Sunday Feb, 8

✦

Cow Palace

✦

11:30am-3:30pm PT ✦ Big Game Sunday Feb, 8 ✦ Cow Palace ✦

  • A sign shaped like a piece of bread with the word 'FREE' written in large yellow letters.

    Free General Admission

    Get access to the big tailgate for FREE plus tons of FREE food samples. Register below!

    Register Now
  • A digital display showing the price $49.99+

    Taste of Flavortown

    Get guaranteed access to the event, two delicious tasting experiences from Guy Fieri restaurant concepts, and priority entry entry into the festival

    Buy Now
  • Yellow sale tag with red text displaying price starting at $199.95+

    VIP Tickets

    All you can eat + 4-Hour open bar experience, plus access to the VIP Lounge with comfortable seating, dedicated entry and premium restrooms

    Buy Now
  • Red price tag with yellow text displaying '$999.99+'.

    Guy's Platinum VIP Tickets

    Roll like a rockstar on gameday with Guy’s Platinum VIP - an all inclusive dining & bar experience!

    Buy Now

  • Shuttle Passes

    Round-trip transportation to & from the game. Shuttles will leave Guy’s Flavortown Tailgate at 2 PM and leave directly following the game back to Cow Palace.

    Buy Now

Important Ticketing Information

  • Guy’s Flavortown Tailgate is open to all ages 

  • Children under the age of 13 do not need a ticket to enter 

  • Guests do not need a Super Bowl Game Ticket to attend Guy’s Flavortown Tailgate 

  • Food and drinks are sold within the festival, your ticket includes a variety of free samples 

  • Please note, the event will take place entirely outside in the Cow Palace parking lot. Please dress appropriately for the weather.

  • We are a cashless venue. Guests can purchase food or beverage throughout the event with a credit/debit card only. Cash will not be accepted or available on-site.

  • Beer and liquor will be available for purchase for guests that are 21+ and have a valid government-issued ID

  • Please note that free tickets are not guaranteed. If you're selected to receive a ticket, you'll receive a confirmation email with redemption instructions on or before February 4th. Prefer to guarantee your ticket? Secure your spot now by purchasing tickets here.

A young man at a crowded outdoor concert or festival, lifting a cardboard caricature of a person's face on a stick, wearing a baseball cap, sunglasses, and a white t-shirt, smiling and enjoying the event.
General Admission
A cartoon-style sign of a sandwich with orange and yellow colors that says "FREE".

FREE General
Admission TICKETS

Get access to Guy’s Flavortown Tailgate Presented by SpotOn for FREE plus tons of FREE food samples.

Part food festival, part music festival, this one-of-a-kind experience will transform the Bay into Flavortown with 10+ restaurant pop-ups, a “DDD Zone,” exclusive Guy Fieri concepts, and over-the-top tailgate fun. The event will be held entirely outside in the Cow Palace parking lot.

Please note that free tickets are not guaranteed. If you're selected to receive a ticket, you'll receive a confirmation email with redemption instructions on or before February 4th. Prefer to guarantee your ticket? Secure your spot now by purchasing tickets here.

As a free event, only the first 10,000 attendees will be granted admission. We recommend arriving prior to doors opening (11:30 am PT) for the best possible chance to enter or purhcase a ticket for guaranteed entry. 

Register Now
Multiple hot dogs in buns topped with mustard, chopped onions, and relish, arranged in paper trays.
Taste of Flavortown
A yellow price tag with red text displaying the price '$49.99+'.

taste of
flavortown

Two delicious tasting experiences from Guy’s Custom Concepts (Chicken Guy & Flavortown Cheeseburger Burrito)

Dedicated entrance lane for priority access to event

Guaranteed access to Guy’s Flavortown Tailgate Presented by SpotOn from 11:30 AM - 3:30 PM. Please note that the event will be held entirely outside in the Cow Palace parking lot.

Buy Tickets
A man with bleached-blonde hair, sunglasses, a black leather jacket, and tattoos on his arms is holding a bottle of sauce over a large bowl of salad, smiling.
VIP
Orange sale tag with yellow text displaying price of $199.99 or more.

VIP Tickets

Complimentary all-you-can-eat dining experience featuring five Guy-curated concepts: Primetime Kobe Sliders, Chicken Guy, Nacho-rama, Awesome Pretzel Bar, Pepperoni Pops + more!

4-hour open bar with complimentary drink package (including spirits, beer, soft drinks, and more)

Access to VIP Lounge with shaded areas and seating

Dedicated Fast Track VIP Entrance for priority access into the Tailgate

VIP-only premium restrooms 

Full event access to 10+ additional dining vendors and brand activations

Buy Tickets
Group of five people, including a young girl, on stage at an outdoor event or concert, with a large crowd in the background, under a clear blue sky.
GUY’S PLATINUM VIP
Red sale tag with yellow text displaying a price of $999.99 or more.

GUY’S PLATINUM
VIP TICKETS

Best views of the Main Stage from Guy’s Platinum VIP area 

Complimentary passed appetizers and culinary bites curated by Guy! 

4-hour premium open bar with complimentary drinks (including spirits, beer, soft drinks, and more)

Dedicated Fast Track VIP Entrance for priority access into the Tailgate

VIP-only premium restrooms 

Access to VIP Lounge with shaded areas and seating, including  five Guy-curated concepts

Buy Tickets
Shuttle Pass

Shuttle PAss

Round-trip transportation to/from the game

Shuttles will leave Guy’s Flavortown Tailgate at 2pm and leave directly following the game back to Cow Palace

Buy Tickets
Promotional graphic for Carnival Cruise Line's Big Game Weekend Giveaway featuring a man with white hair and tattoos, wearing a black shirt, with a silver necklace, watch, and rings, crossing his arms. The background is dark blue with white bold text and a yellow 'Register Now' button.
A promotional graphic with a maroon background for Carnival Cruise Line. The text welcomes military personnel to a special event at Guy's Flavortown Tailgate, honoring 2,000 heroes, with a yellow "Register Now" button.